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Content: Content isn't just about broadcasting news and information about your department. If so, it's not social media. It's just media (see Does Your Department Take the 'Social' Out of Social...
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Content: It is important to set some objectives for your social media efforts. One buzzword frequently heard is 'engagement'– more likes, more comments, more submissions, more LOLs, more activity in...
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Gamification and Social Rewarding
Content: 'Guess where?' series: Do you know where on MIT campus this detail can be found? #MIT Gamification, or game mechanics, involves the use of a game mindset and can be applied to social media...
View ArticleInfluencers and Brand Advocates
Content: There are two specific groups with whom you should be cultivating relationships to more effectively reach your target audience: influencers and brand advocates. Part of reaching out to a large...
View ArticleSharpen Your Social Media Savvy in 60 Minutes per Week… Or Shorter
Content: Using Social Media to Sustain and Strengthen Your Program RelationshipsSocial media interaction and engagement is about more than the tactics or tools. Experts agree that one of the most...
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Quora: How Ashton Kutcher, Joi Ito, and Drew Houston Respond
Content: Ashton Kutcher and Joi ItoJobs, the movie about Steve Jobs, hits theaters today. People are wondering how well Ashton Kutcher plays the lead role, and this question showed up on Quora:"How did...
View ArticleValidation as Part of Social Media Customer Service
Content: While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will...
View ArticleHosting a Bilingual Twitter Chat
Content: On September 5, MIT’s Community Innovators Lab (@MITCoLab) co-facilitated a bilingual Twitter chat with its innovation school, Escuela de Innovación Comunitaria (@InnovacionC). The topic of...
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Building a Following on Snapchat
Content: Due to Snapchat not providing definitive total audience numbers, this is not a definitive case study. It’s more or less, me trying something with my channel and providing conclusions.What do I...
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#MIT02139
Content: The Century in Cambridge celebration marked the 100th anniversary of MIT’s move from Boston to Cambridge in 1916, and events were planned for most of the spring. We wanted to share our...
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